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The legendary designer Oscar de la Renta was in Toronto at the The Bay flagship store on Queen Street to launch his latest fragrance: Live-in-love. The last time de la Renta was in Toronto he remarked that coming to Toronto was “like coming home to family,” Today’s event was hosted by Jeanne Beker who had a one – on – one with the iconic Fashion designer.

Everything in the store was perfectly coordinated to receive the designer, from the banners in every single corner to the nice ladies assisting the guests to find the location for the event. All over The Bay you could breath an exquisit fragrance, it couldn’t be other but Live-in-Love.

Bonnie Brooks President and CEO, The Bay Introducing Oscar de la Renta

Bonnie Brooks introduced the stars of the day to the audience, Oscar de la Renta was interviewed by the always charming Jeanne Beker.

“People are not born with elegance, elegance is a discipline of how you live life”
– Oscar de la Renta

Oscar de la Renta & Fashion Television Jeanne Beker

Part of our team attended the event and even though it was a long day for Oscar de la Renta, we were able to chat with him and capture the moment.

Oscar de la Renta & Javi Yebenes, Marketing Director – BOLD magazine

Oscar de la Renta & Gustavo Reid, Associate Editor BOLD magazine

Live-in-love opens with sparkling ginger orchid and bergamot, merged with lush hyacinth, green muguet and galbanum. The scent has a heart of florals, including jasmine sambac, orange flower and rose. Creamy white woods and sensual musk intertwine with amber, sandalwood and cedarwood at its base. The complexity of Live-in-love evokes that of a classic scent, made with ingredients of the highest quality.

The bottle, designed by Oscar de la Renta himself, was conceived much like a dress – with attention to detail and a level of craftsmanship that are the Oscar de la Renta signatures. The faceted glass represents the many dimensions of a woman’s life, each aspect lived to the fullest, in love.

Oscar de la Renta & Suzanne Rogers

Hillary Sampliner (Ruth Weil's Designer) posing with Jeanne Beker

Live-in-love is an expression of Oscar de la Renta’s desire to make every woman feel like the most beautiful woman in the world. With Live-in-love, he has created an unforgettable scent for a woman to fall in love with.

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